josepabloperez.es
My personal brand website, optimised for SEO and performance
Hotel en Roquetas
Niche showcase for hotels in Roquetas de Mar
A niche website designed to appear when someone searches for a hotel in Roquetas de Mar and to recommend establishments, generating customers and referrals.
The problem
People searching for a hotel in Roquetas only see big platforms; small hotels don't stand out and there is no own channel for recommendations.
The solution
A niche website optimised for SEO that appears in hotel-in-Roquetas searches and recommends hotels, working as a showcase and referral channel.
Architecture
Content strategy based on local search intent, with ranking data and analytics to measure results.
Features
- SEO content aimed at hotel-in-Roquetas searches.
- Showcase and recommendations of establishments.
- Lead and referral generation for hotels.
Tech stack
SEOContenidoHTML/CSSAnalítica
Challenges overcome
- Competing with big booking platforms on generic searches.
Learnings
- Local SEO works when you answer the exact search intent.
- A niche showcase can be a business channel of its own.
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