De Cachimba was my online store for hookah accessories. A small niche, but with very specific searches and very defined customers.

Why a niche works

A well-defined niche can compete with big brands because you know exactly what your customer searches for and can answer better than anyone.

What I learned in e-commerce

  • Speed and a clear checkout process decide conversion.
  • The catalogue must speak the customer's language, not the seller's.
  • Niche-specific SEO attracts customers with real purchase intent.
Selling in a small niche is hard to scale, but easy to understand the customer.