De Temporada Barata was my online store for affordable seasonal clothing, focused on offering accessible fashion with a simple shopping experience.

The challenge

Seasonal clothing is often expensive and not very accessible. The challenge was offering affordable prices without perceived quality dropping.

What I learned

  • In online fashion, photos and descriptions are everything.
  • Competing on price requires controlling stock and margins.
  • The ordering process must be short and clear.
Selling cheap is not selling badly: it is optimising every euro.