Education & training

Marketing strategy, advertising and market research, complemented with SEO, SEM and digital analytics training.

University degree in Economics & Business, focused on marketing and market research.

Accounting and taxation, financial management, human resources, document management and business simulation. A solid administration base I apply in every role.

Data analytics and Big Data applied to tactical and performance analysis in professional football.

Strategic management, labour and HR management, tax administration, leadership skills and online marketing.

Financial system analysis, financial calculation, loans, leases and debentures.

Accounting method, accounting cycle, VAT, taxes and annual accounts, with practical application in SMEs.

Tactical analysis and football scouting, combining my sporting background with data analysis.

Media plans, editorial calendars, keywords, Google Sites, Analytics, Metricool and results reporting.

Technical base in systems, networks and hardware, on top of which I later built my digital skills.

Coaching certification graded Outstanding, reinforcing my football knowledge and teamwork.