Hotel en Roquetas
Niche showcase for hotels in Roquetas de Mar
josepabloperez.es
My personal brand website, optimised for SEO and performance
This very website: built with Flask, bilingual (es/en), content managed from JSON, complete technical SEO and optimised performance to turn visits into opportunities.
95+
Lighthouse performance
< 1s
Initial load time
The problem
Most portfolios use generic templates: slow, poorly ranked and without structured data. A recruiter does not wait even two seconds.
The solution
A custom website: real content in JSON, premium design, complete technical SEO (schema.org, sitemap, RSS, hreflang) and measured, optimised performance.
Architecture
Server-rendered Flask + Jinja2, minified modular CSS and JavaScript, WebP images with lazy loading and preloaded fonts. No frontend frameworks.
Content lives in JSON files: updating the website requires no code changes at all. A fully static version is also generated for any hosting.
Features
- Bilingual (es/en) with independent SEO and hreflang.
- JSON-LD for Person, WebSite, Organization, BlogPosting and BreadcrumbList.
- 30-second / 3-minute mode adapted to each visitor.
- WCAG accessibility: keyboard navigation, ARIA and AA contrast.
- A fully static version generated from the same project.
Tech stack
PythonFlaskJinja2HTML5CSS3JavaScriptWebP
Challenges overcome
- Achieving excellent performance while keeping structured data and full accessibility.
Learnings
- SEO is not an add-on: it is part of the architecture from day one.
- Great performance and semantic richness can coexist.
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